SQL Server Accelerator for Business Intelligence

One of the challenges facing businesses today is how to accurately measure aspects of their business such as sales, marketing campaigns, customer behaviour, store operations, loss prevention, and other key performance indicators (KPIs). Microsoft SQL Server Accelerator for Business Intelligence (SQL Server Accelerator for BI) was created to make it easier to customise and build the measuring tools and solutions for your individual business. Rather than adapt the business environment to a specific template, SQL Server Accelerator for BI enables you to customise a flexible and proven data model to meet the specific needs of the business. The BI Accelerator is applicable to corporations of any size, with a particular focus on mid-tier and large-cap organisations.

Business intelligence enables industry leaders to provide knowledge workers with the data they need to make more informed business decisions. Over time, these decisions can have a dramatic bottom-line impact on the business. With a business intelligence solution, your organisation can analyse:

• Product performance. Understand sales trends, product mix and seasonality issues, product profitability, product life cycle issues, and determine which products will bring greatest opportunity for return on investment (ROI).
• Customer trends. Understand customer buying habits, shift focus to customers that will bring greatest ROI, and devise strategies to increase customer base or retain existing customers.
• Marketing campaigns. Reduce the cost per lead and improve the quality of the marketing pipeline by measuring the success of your marketing campaigns.
• Sales performance. Measure sales information to help sales managers identify low-performing areas and spotlight the most successful sales channels.
• Order and shipment trends. Focus resources and sales force on greater opportunities by understanding order trends, backlog trends, and sales cycles.

View SQL Server Accelerator for BI Features